5 Steps To Building Your Own Brand
Personal branding is becoming increasingly important because modern
audiences tend to trust people more than corporations. Audiences are used to seeing
advertising everywhere, and tend to believe corporations and organizations take
actions and speak with only sales in mind. Personal branding allows you to establish
a reputation and an identity while still maintaining a personal level of trust and
interaction, usually through social media. People want to do business with other
people, not with companies. Putting a strong personal brand in front of your sales
process can dramatically improve conversion rates. Meaning more connections,
customers, and sales for your business.
Step 1- What are you good at?
Determining your expertise is important in creating your brand. Outside of selling
your product, what are you good at? Do you know how to generate traffic, specialize
in paid advertising, great at speaking? It doesn’t really matter what you are good at,
there is someone that is in need of your services to help them get a better result in
their business. It’s best to develop yourself in a very specific niche. With a niche
focus, you’ll have more opportunities to prove you know what you’re talking about,
and while your potential audience might be slightly smaller, it will also be that much
more relevant. If you are great social media traffic, your brand could be built around
that particular niche and so on.
Step 2. Are you creating content?
Content marketing is the best way to build a brand and reputation online; when
people look for information, they tend to go back to sources that were helpful to them.
If you can become a trusted source of information through your content, over time
you’ll become collectively known as the expert of your specific field. It’s best to start
your own blog and update it on a regular (at least weekly) basis. What better way to
get your brand out there for more people to see. Blogging will help tremendously, and
the best part is a blog can be setup very inexpensive if not free. Wordpress.org
offers versus templates allowing you to personalize your blog to your liking.
Step 3. Get your content on Social Media
Social media platforms are great for getting new followers and subscribers to your
content. Once you have created your content share amongst your social media
platforms. Given your content is relevant to your audiences needs, you will gain new
followers and possibly even new customers of your brand. It also will establish you as
the authority in your particular niche. In fact there is a free tool that I like to use in
order to share my content across all of my social media platforms at one time. The
tool is Hoot Suite. Hoot Suite has versus different options from free to paid, the
major difference between free and paid, is how many social media platforms you can
share your content with. For more information you can visit-www.hootsuite.com
Step 4. Show up in your business
I highly recommend if given the opportunity to speak at any event when possible.
This could be with a phone presentation, webinar, or even live events. It will help
your brand and ultimately your business significantly. Why? People love real stories
more than promises or speculation, so prove what you’ve done by giving them
digestible case studies. No… You don’t have to be an expert speaker. Just be you
and give your story of what you have done. Your “vision”, your “why”, etc.. Along with
any struggles and success that you have had. People will resonate with your story.
You have to get over the fear that most people have if you plan to build a successful
brand and business.
Step 5. Network
The key to sparking growth in your personal brand is networking. You must network.
Engage with other individuals in your field, social influencers who have many
connections, and anybody else who could be valuable in helping you spread the
word about your expertise. Attend professional networking events to meet influencers
in your area, and in the online world, engage in community discussions whenever
you can. The more opportunities you have to meet people and talk, the better.
Once you lay the groundwork and plant the seeds, you’ll be in a great position to
eventually reap the benefits. However, it still takes time and dedication to nurture and
expand your creation. As you continue to develop your personal brand, stay
consistent with your efforts, pay close attention to how your audience responds to
your content, and hone your direction until your focus is razor sharp.
Hope You Enjoyed!
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